🏆 July Community Competition: Share what key details you look for about a prospect, and how you use them in outreach by July 31 to win our newest Community badge! [Winner Announced]

Hi ​@Kamille_Community Manager Here’s my approach to researching prospects and tailoring outreach in Sales Navigator:

Key Details I Look For:

• Recent activity and content shared: If a prospect has posted or engaged with content in the past month, it’s a strong sign they’re active and open to new connections. I reference their posts or comments to open the conversation.
• Job changes or promotions: I look for prospects who’ve recently changed roles or companies—this is a great trigger for a warm, relevant outreach.
• Mutual connections and TeamLink paths: I check for shared connections or TeamLink introductions, which help establish trust and boost response rates.
• Company news and growth signals: I track companies mentioned in the news, recent funding, or leadership changes, as these often signal new initiatives or needs.
• Function, seniority, and department growth: I filter by role and department size to ensure I’m reaching decision-makers in expanding teams.

How I Use These Details to Tailor Outreach:

• I start messages by referencing something specific—like a recent post, a job change, or company news—to show I’ve done my homework and make the outreach feel personal.
• If we have mutual connections, I mention them or ask for an introduction to warm up the conversation.
• For prospects at companies with recent growth or changes, I highlight how my solution aligns with their current priorities or challenges.
• I adjust my messaging based on their role—focusing on strategic outcomes for leaders, or practical benefits for end users.

This targeted approach not only increases my response rates but also helps build more authentic, trust-based relationships from the very first touchpoint. Looking forward to learning how others personalize their outreach!

Hey ​@Sinchu Raju, love this so much, thanks for sharing! Great to see how you’re using Sales Navigator in such a thoughtful and strategic way. Personalizing outreach based on real insights like activity, job changes, and company news clearly makes a huge difference. Really looking forward to learning how others are approaching this too!

-Kamille

When I look up a prospect on LinkedIn or Sales Navigator in 2025, I focus on details that help me make my message personal and real:

• Job title - I check if their role matches the kind of decision-maker or influencer I need to talk to. If there’s a job change alert, that’s a great opener to say congrats.
• What They Post - The new Posted Content Keywords filter in Sales Navigator lets me see what they’ve been talking about lately, so I can mention topics they care about.
• Shared Interests - Sales Navigator’s AI highlights if we have things or connections in common, so I can reference that in my first message.
• Engagement Alerts - If they posted, liked, or changed jobs, I get a ping. I use this for timely outreach—like congratulating them or sharing a useful resource related to their latest interest.
• AI-Powered Lead Suggestions: The tool recommends people based on who’s most likely to respond, analyzing who I’ve had success with in the past. This saves lots of time and helps me pick the right people to reach out to.

I use these details to make every message feel unique—mentioning things from their recent posts, real achievements, or common connections. This shows I’m paying attention and helps me start real conversations, not just another sales pitch.

The new AI features in Sales Navigator, like advanced targeting, activity alerts, and lead recommendations, make this process faster and more accurate than ever. That’s been a game changer for my outreach!

Hello all! This is a great question ​@Kamille_Community Manager !

When I’m looking into a prospect, I always try to understand who they are, not just what their title says.

I focus on:

1. Their role + how long they’ve been in it – Are they new and likely looking to make an impact? Or seasoned and focused on optimizing what’s already in place?

2. What’s happening at their company – Growth, downsizing, new locations, M&A—these tell me what kind of pressure they might be under.

3. Their tech ecosystem – Knowing what tools or vendors they use helps me speak their language and spot alignment with IronOrbit.

I use those details to start a conversation that actually matters to them. Instead of pitching right away, I lead with something relevant:
“Congrats on the new office expansion—sounds like a lot on your plate. I work with firms navigating similar growth, especially on the IT side. Mind if I share a quick idea?”

It’s all about being human first, helpful always.

​@Chirag Sharma, this is a fantastic breakdown! I really like how you’re leveraging both traditional details (like job title and shared interests) and the new AI-driven features in Sales Navigator. The focus on timely engagement—using alerts for job changes or recent posts—is smart and makes outreach feel natural instead of scripted.

Your point about referencing someone’s recent activity or congratulating them on real achievements really resonates. It’s clear you’re not just sending generic messages, but actually building rapport from the very first touch.

The way you use the Posted Content Keywords filter and AI recommendations for targeting is also something I want to try more—seems like a huge time saver without sacrificing personalization.

Thanks for sharing your approach! These are actionable tips for anyone looking to up their outreach game.

​@Ndacorsi0218, I love how thoughtful your approach is! Looking beyond job titles to really understand where someone is in their role, what’s happening at their company, and the tools they use shows a genuine commitment to relevance and connection. Leading with a personalized insight—like congratulating them on a company milestone and relating it to their likely challenges—makes your outreach both helpful and human, not just another pitch.

Your method of tying in their tech ecosystem and matching your message to where they are in their growth journey is especially sharp. It proves that doing a little extra homework pays off with much warmer, more meaningful conversations.

Thanks for sharing your process—these are great reminders that effective outreach always starts with empathy and relevance!

Thank you, ​@Sinchu Raju! I appreciate your thoughtful insights!

It’s so easy to get caught up in making the deal that we sometimes forget the bigger picture—we’re here to help people solve real problems. I always try to put myself in the other person’s shoes and ask: “What does their day-to-day look like? Can I genuinely help? And if so, how?”

It’s not just about selling a solution—it’s about seeing the human behind the title. And when someone achieves something meaningful, like opening a new office, that deserves to be recognized and celebrated. That’s real growth—and it’s not always easy. If it were, we’d all do it every day.

Beautifully said, ​@Ndacorsi0218. Your focus on seeing the person behind the role and celebrating genuine achievements really sets the foundation for lasting relationships. It’s this kind of empathy and recognition that makes a difference—not just in sales, but in every meaningful connection. Thanks for this important reminder!

​@Ndacorsi0218 Love this approach! The "human first, helpful always" hits home for me too.

I do something similar - checking how long they've been in their role is huge. New people want to prove themselves fast, seasoned folks want efficiency.

Your congrats message example is perfect. Way better than "hope you're well" nonsense everyone uses.

Thanks for sharing this - definitely stealing your tech ecosystem idea!

​Thank you so much, ​@Chirag Sharma! I really appreciate your kind words—and totally agree with you on the “hope you’re well” fatigue.

It’s so true what you said about role tenure—such a powerful insight when tailoring outreach. I’ve found that even just acknowledging where someone is in their journey opens the door to a more meaningful conversation.

And absolutely—steal away! The tech ecosystem piece has been a game-changer for me in creating real relevance from the first touch.

Let’s keep sharing ideas—love learning from others who get it too!