Earlier this week we cracked the difference between the two. Today, the part that drives pipeline — how to use them together. Think of it as a simple 2-step:
1️⃣ Category Intent = WHO to chase Start here. It surfaces accounts actively researching solutions in your category — so you reach in-market buyers before your competitors spot them.
2️⃣ Buyer Intent = WHEN to reach out This shows how strongly an account is engaging with your brand. High and climbing? That's your green light that the timing is right for a warm, relevant message.
🎯 Your 5-minute action today: Open Sales Navigator → find your highest-intent account → check why it's high (who's engaging, what they're viewing) → send one personalized message that references that context. No generic pitch.
The whole game in one line: Category Intent finds them → Buyer Intent times it → context wins the reply.
💬 Try it and report back — what did your top-intent account turn out to be? Any surprises? 👇
📚 Want the deep dive? The LinkedIn-Powered Buyer Intent Guide is in the Learning Center.
