🤝 Your next meeting is probably one introduction away.
A message from a stranger gets skipped. "[Name] suggested I reach out" gets read.
Before you go cold, check the way in: Shared connections — someone in your network likely already knows them. Your team's network — a colleague's relationship counts too. Ask well — not "can you introduce me?" Try: "Would you be open to a quick intro — or okay if I mention we both know you?" Easy to say yes to.
One warm intro beats fifty cold messages.
Who's been your best "way in" to an account? 💬