After we shared the full Economic Study Report earlier, we are excited to share the European Spotlight edition with you today. Read along to learn what Sales Navigator means to sales professionals in Europe. 
 

The spotlight study is based on 2 interviews with the head of business development at an advertising services organization with 66 Sales Navigator users and a Sales Manager at a software company with 50 Sales Navigator users. 

The companies had similar challenges before turning to Sales Navigator:

• Limited visibility into performance.
• Inefficient prospecting and lack of buyer intent.
• Poor data quality and accuracy.
• Inability to integrate with the CRM.

After focusing on the right features such CRM Sync to tackle automation and integration, the Search functionalities and having access to real-time, accurate intent data, the organizations reached valuable key results:

• A gain in net operating profit due to the increase in sales opportunities. 
• The elimination of other tools in the sales tech stack.
• Efficiencies gained in sales research efforts.
• Data accuracy and enrichment.
• Identification of high-value leads with intent to buy.

“You now have prospect data that isn’t governed by a central authority or owner of a centralised data set. Instead, it’s controlled by the individual users themselves. This makes it the most accurate data set available. Without access to this data, you’re essentially operating blindly, unsure of who to target, which accounts to focus on, and which individuals to engage with.” – Sales manager, software