Sales often focuses on prospecting, pipeline building, and closing deals. But what about the stage in between, actually nurturing relationships so that deals move forward?
It is a step that many sellers skip, but it can make the difference between a stalled conversation and a signed contract.
In this blog post, Robert Knop, CEO of Assist You Today, shares why relationship building is often overlooked in sales and how LinkedIn can help fill that gap. His advice is both practical and easy to put into action, whether you are working new Accounts or strengthening existing ones.
Some key takeaways:
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Why sellers struggle to balance outreach with genuine relationship building
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How LinkedIn makes nurturing scalable without losing authenticity
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Ways to use content engagement, comments, and connections to stay top of mind
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How to build trust and momentum before you even get to the negotiation table
“Sales is about helping people get where they want to go. The only way to do that is to build genuine relationships along the way,”
-Robert Knop explains.
If you are looking for inspiration on how to create more meaningful touch points with your buyers, this article offers actionable steps that can be put into practice right away.
Curious about how you can apply his approach in your own workflow? Read the full article here: The Most Neglected Part of Sales and How LinkedIn Can Help
