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We feel valued when receiving a message crafted only for us, and it’s more likely that we send a response. Top sellers know this. They take the time and research their prospect and base their outreach on the information they find. With a few quick steps, you can build messages that cut through the noise. And how does Sales Navigator help you? Check out the next best practice and build your habit around these steps:

 

1. Qualify the lead

  • Visit the lead’s page and scroll to the Relationship section to view recent LI activity and see what you have in common such as connections, groups, and education. 
  • Take notes of your lead’s past roles and accomplishments to learn what they focus on. 
  • Ask yourself, is it a quality lead, and do I have content to send a personalized message?

 

2. Pick the right channel

  • Is there a recent post where you can engage with your lead?
  • Would you like to send an email? Choose InMail, which can lead to 3x response rate. 

 

3. Ready to send the InMail? Craft it by keeping these in mind:

 

📚 Further reading to dive into everything InMail:

 

💡 Also, if you have an Advanced Plus license, don’t forget: 

 

Week of Jun 19’s tasks:

This week, there are two tasks: Master the best practice and Community action. Everyone has an equal chance of two entries this week. Completing one task below will count as one entry for the second drawing of this challenge, which will happen next Tuesday, July 4. Remember that you must complete all the steps in one task for your entry to count.

 

🔲 Master the best practice:

1.       Visit the one-pager on our Learning Center to familiarize yourself with the steps to send personalized messages. 

2.      In the comments below, share a success story using personalized outreach, or let us know which step you find challenging. 

 

🔲 Community action:

1.       We’re excited to host the next Roundtable discussion with your peers! We’ll discuss how to achieve business goals by optimizing internal processes and collaboration in your organization. Don’t forget to RSVP here and share in a comment what are you most interested in hearing about by Thursday If you see this post after the event, let us know the insight that you found the most valuable. 

 

If you would like to learn more about this Community Challenge or need some reminders on how the challenge works and how to win prizes, visit and subscribe to the intro post.

 

Happy learning and good luck on this week’s tasks!

 

I really like Step 2: “Pick the Right Channel” in this post. Once I identify a lead, I check their activity and if they’re posting actively on LinkedIn, I follow them, then like/comment on a relevant post, then request to connect. If they’re not actively posting, then I usually look to Inmail as the right channel to start the conversation. However, if there’s a really solid mutual connection or shared experience, I’ll go right to a request to connect with a tailored message to open the line of communication.

Great targeting leads to great results. From my experience, trying to target for the most active LinkedIn users (posted on LinkedIn in the last 30 days) + trying to pair this with some sort of buyer intent (either from the Deep Sales features, or previous posts they’ve engaged with) is what has always been successful for me.

 

Then using relevant targeting to send a message that speaks directly to the problem a target is facing.

Thank you @Dustinlevy and @christopher-cozzolino to share your way of identifying the best way to reach out to your prospects. Both of your answers show that you always do a good research on the lead and follow them to see their activity before crafting a message. 🙌

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