Let’s talk about a big mistake new users make: jumping straight to Lead Search. While that's great for finding names, the real power of Sales Navigator starts with the Account Search tab.
Why is this so important for your basic workflow?
💡 The Fundamental Truth: You Sell to a COMPANY, not just a Person.
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Lead Search gives you one name.
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Account Search gives you the entire playing field.
The companies you target (the Accounts) have the budget, the specific industry problems, and the structure you need. The person (the Lead) is just one door into that company.
The Two Biggest Reasons to Start with Account Search:
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Stop Wasting Time: If a company doesn't fit your core criteria (size, location, industry), then the Lead inside will never buy. Account Search filters out the time-wasters before you even look at names.
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Strategic Targeting (Multi-threading): Once you save an Account, Sales Navigator lets you see every decision-maker in that company. You can then reach out to the VP, the Manager, and the Director all at once, which is far more effective than just hitting one person.
Your Simple Workflow:
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Filter Accounts: Find your ideal companies using basic filters (Headcount, Industry, Geography).
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Save the Accounts: Build a focused list of 20-50 target companies.
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Find the Leads: Then click into those saved Accounts to find the right people to message.
#SalesNavigatorBasics #AccountSearch #JumpstartMindset #SalesStrategy
