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👉 Without a strong profile, you can’t succeed in Sales Navigator. Think of your LinkedIn profile as the very first step, the Jumpstart, in every sales conversation, whether you’re on the call or not.

When you send an InMail, a connection request, or pick up the phone, the first thing prospects do is check your profile.

And here’s the hard truth:
77% of buyers won’t respond if your profile feels untrustworthy, irrelevant, or too self-centered.
If your profile reads like a résumé instead of showing how you help customers, you lose deals before the first meeting.

🔑 Buyers silently ask themselves three questions when viewing your profile:

  1. Do you understand my world?

  2. Can you really solve my problem?

  3. Do you seem credible and worth talking to?

If your profile doesn’t answer these quickly, your Sales Navigator outreach won’t land. A strong LinkedIn profile is the Jumpstart step that makes every other action in Sales Navigator effective.

 

💡 When your profile is built as a sales instrument, it becomes the Jumpstart for your Sales Navigator strategy:

  • Build trust faster

  • Boost connection acceptance rates

  • Turn profile views into booked meetings

👉 Question for you: Have you taken the Jumpstart step and optimized your LinkedIn profile for Sales Navigator yet? Or is it still on your to-do list?

Starting November, our Jumpstart webinar: Build Trust and Credibility with Your LinkedIn Profile and Presence will guide you step by step. Sign up via the Learning Center and make your profile the first step to sales success.

👉 Without a strong profile, you can’t succeed in Sales Navigator. Think of your LinkedIn profile as the very first step, the Jumpstart, in every sales conversation, whether you’re on the call or not.

When you send an InMail, a connection request, or pick up the phone, the first thing prospects do is check your profile.

And here’s the hard truth:
77% of buyers won’t respond if your profile feels untrustworthy, irrelevant, or too self-centered.
If your profile reads like a résumé instead of showing how you help customers, you lose deals before the first meeting.

🔑 Buyers silently ask themselves three questions when viewing your profile:

  1. Do you understand my world?

  2. Can you really solve my problem?

  3. Do you seem credible and worth talking to?

If your profile doesn’t answer these quickly, your Sales Navigator outreach won’t land. A strong LinkedIn profile is the Jumpstart step that makes every other action in Sales Navigator effective.

 

💡 When your profile is built as a sales instrument, it becomes the Jumpstart for your Sales Navigator strategy:

  • Build trust faster

  • Boost connection acceptance rates

  • Turn profile views into booked meetings

👉 Question for you: Have you taken the Jumpstart step and optimized your LinkedIn profile for Sales Navigator yet? Or is it still on your to-do list?

Starting November, our Jumpstart webinar: Build Trust and Credibility with Your LinkedIn Profile and Presence will guide you step by step. Sign up via the Learning Center and make your profile the first step to sales success.

Great ​@Francisca_LinkedIn Learning 🎯

Here you have my Profile: linkedin.com/in/luishernandoberasaluce


👉 Without a strong profile, you can’t succeed in Sales Navigator. Think of your LinkedIn profile as the very first step, the Jumpstart, in every sales conversation, whether you’re on the call or not.

When you send an InMail, a connection request, or pick up the phone, the first thing prospects do is check your profile.

And here’s the hard truth:
77% of buyers won’t respond if your profile feels untrustworthy, irrelevant, or too self-centered.
If your profile reads like a résumé instead of showing how you help customers, you lose deals before the first meeting.

🔑 Buyers silently ask themselves three questions when viewing your profile:

  1. Do you understand my world?

  2. Can you really solve my problem?

  3. Do you seem credible and worth talking to?

If your profile doesn’t answer these quickly, your Sales Navigator outreach won’t land. A strong LinkedIn profile is the Jumpstart step that makes every other action in Sales Navigator effective.

 

💡 When your profile is built as a sales instrument, it becomes the Jumpstart for your Sales Navigator strategy:

  • Build trust faster

  • Boost connection acceptance rates

  • Turn profile views into booked meetings

👉 Question for you: Have you taken the Jumpstart step and optimized your LinkedIn profile for Sales Navigator yet? Or is it still on your to-do list?

Starting November, our Jumpstart webinar: Build Trust and Credibility with Your LinkedIn Profile and Presence will guide you step by step. Sign up via the Learning Center and make your profile the first step to sales success.

Great ​@Francisca_LinkedIn Learning 🎯

Here you have my Profile: linkedin.com/in/luishernandoberasaluce

@Luis Hernando Keep an eye out on our Learning centre! we will be scheduling our new webinar in the coming weeks!


Interesting that you talk about jumpstarting the credibility journey on LinkedIn but omitted to mention the power of recommendations and the project functions too as these can work wonder.

 

Recommendations from clients are priceless, for as much as people say “I am great at X” very few people you approach will believe you, but if someone else says it they do, so leverage and build those constantly as you build your profile and reputation.

 

If you are thinking credibility you also need to consider your own connections, and the best analogy I can give you hear is a real life one. Imagine you wanted to meet me and you go to a conference (rather like looking me up in here) and the person (or people) that I am talking to (shared connections) you know and let’s just say you don’t rate them or think they are idiots or fools - what would you think of me? The same is true of your LinkedIn as your network of connections at level 1 reflect you! I often use an analogy if I was to ask that person what you are like what would they say?

 

Also think about leveraging the project functionality (found under additional sections) as whilst many think of these as projects of work such as an IT or estates project, you could use it for case studies of the sales solutions or products you have sold and the differences you have made.

 

I’d also suggest you tailor your profile approach depending on your solution / product and ICP / audience as not everyone will want the same approach and there are a myriad of ways of making a good profile.

 

Best wishes,

 

James

 

The Linked In Man


Great point, Francisca 👏 A strong LinkedIn profile really is the foundation for Sales Navigator success. 


Interesting that you talk about jumpstarting the credibility journey on LinkedIn but omitted to mention the power of recommendations and the project functions too as these can work wonder.

 

Recommendations from clients are priceless, for as much as people say “I am great at X” very few people you approach will believe you, but if someone else says it they do, so leverage and build those constantly as you build your profile and reputation.

 

If you are thinking credibility you also need to consider your own connections, and the best analogy I can give you hear is a real life one. Imagine you wanted to meet me and you go to a conference (rather like looking me up in here) and the person (or people) that I am talking to (shared connections) you know and let’s just say you don’t rate them or think they are idiots or fools - what would you think of me? The same is true of your LinkedIn as your network of connections at level 1 reflect you! I often use an analogy if I was to ask that person what you are like what would they say?

 

Also think about leveraging the project functionality (found under additional sections) as whilst many think of these as projects of work such as an IT or estates project, you could use it for case studies of the sales solutions or products you have sold and the differences you have made.

 

I’d also suggest you tailor your profile approach depending on your solution / product and ICP / audience as not everyone will want the same approach and there are a myriad of ways of making a good profile.

 

Best wishes,

 

James

 

The Linked In Man

Thanks for sharing these additional tips, ​@james22! You’re absolutely right. Recommendations, shared connections, and the project functionality can be powerful ways to build credibility on LinkedIn.

For this post, I was focusing specifically on optimizing the profile itself as a first step in Sales Navigator, but I completely agree that these other elements are important next-level steps for building trust and credibility.

Really appreciate you adding this perspective to the conversation!


Great point, Francisca 👏 A strong LinkedIn profile really is the foundation for Sales Navigator success. 

thank you ​@Farhan Ansari