3 Advanced Sales Navigator Tactics That Drive Better Results
We have just released an exclusive pocket guide that shares the top 3 Advanced Sales Navigator Tactics that drive better results. We all know that Sales Navigator is a powerful and easy-to-use tool that makes sales reps’ job easier, by helping them to use their time wisely and engaging with the right prospects.
Nevertheless, there are several strategies for you to leverage Sales Navigator to drive better results. Here are the 3 actions that every Sales Navigator user should keep in mind:
- Build a strong professional presence with your profile
Did you know that profile viewing is the #1 activity on LinkedIn? Yes, it’s true! You won’t have a second chance to make a first impression, so make sure you have an update photo, description and some media. For example, why don’t you share a Customer Success video or a compelling video showcasing your company’s products? Believe me, start with this and see how this will have a huge impact in your profile.
- Target the right companies and leads with search
You know your destination. Use Sales Navigator to help you arrive at it the best way possible. By using advanced search, you’ll get hyper-targeted in your searches. For example, filters will help you find promising prospects and our newest search enhancement – search exclusions – will refine your search and help you find the accounts or leads you’re looking for.
- Better engagement with insights
Once you saved an account or a lead, it’s crucial to understand when and how will be the best time to engage. There are a few opportunities that you should remember. One of them is when a lead has been promoted or moved to a new role. By engaging at the time of a job change, you seize a major opportunity to be top of mind. Another one is related to scaling beyond your direct contacts. At LinkedIn, we drive one-third of all business through TeamLink. No matter the connection, TeamLink is a key relationship builder and can make a difference when you need a soft introduction to an important lead.
Sales Navigator is a strong tool, but if you personalize, prioritize and engage it becomes even more powerful.
We would love to know how do you incorporate these tactics in your modern selling strategy and if you have any success story related to any of them that you would like to share with us.
Thank you,
Nádia
