Hello Modern Sellers,
If you're looking for unique and engaging InMail templates that will guarantee a reply, then you came to the right place!
Today, I'm sharing an incredible pocket guide that includes different InMails templates that you can leverage.
Here are 3 of them:
1.The “common ground” email
Research the prospect online. Look for mutual interests, hobbies, or acquaintances. You could discover common ground and a reason to reach out. Approach with caution. You want to come across as having done your homework, not creepy.
Subject: [Prospect Name], Jessie recommended I reach out
Message:
Hi [Prospect Name],
Our mutual connection, [connection name], and I were talking recently about [hot topic]. She said you were an expert on this issue.
I’m writing an article about [hot topic] because it’s relevant, timely, yet confusing to many of my customers.
Can I include your perspective, [Prospect Name]?
Regards,
[Your Name]
2. The “problem solver” email
Prospects are looking for guidance and advice on how to tackle a problem. Tailor your email that way to get their attention. While it’s okay to lightly mention your offering as a solution, you might be better off saving that for later. 64% of B2B buyers appreciate it when a salesperson contacts them with relevant information.
Subject: [Prospect Name], How to put an end to [problem]
Message:
Hi [Prospect Name],
Your LinkedIn post discussing how your company is struggling to overcome [problem] made me think of others I know experiencing the same frustration.
What seems to work is when companies tackle these three core issues: Lack of integrated systems; Manual processes; Unawareness about the latest options.
Let me know if you’d like me to send an eBook my company put together that spells out how to effectively address these issues.
Regards,
[Your Name]
3. The “giver” email
Few people will turn down a free offer. Focus on a giveaway, whether it’s an eBook, a free trial, or a free evaluation. The more exclusive or insightful the offer, the more valuable it will be perceived by the client.
Subject: [Prospect Name], find out how your website stacks up
Message:
Hi [Prospect Name],
Your content-rich website is visually stunning, but I ran a performance test that shows it might not be loading quickly enough for your site visitors.
Would you like to see the results and how your site compares to the competition?
Regards,
[Your Name]
Don’t forget the importance of following up. Be persistent, but respectful of your prospects’ time and privacy.
Additionally, I would love to understand if you have any InMail template that helped you secure a deal and if you and your teams are sharing those templates with each other.
Can't wait to hear from you!
Nádia
