Are you curious about the latest LinkedIn product updates that will help you leverage the organic and paid marketing tools to bolster your brand and accelerate demand generation?

Before diving in, I’d like to share a fascinating number with you. In our previous LinkedIn flagship update, we discussed some great new functionality and tips on leveraging AI. We found that the hiring demand for AI skills shows 6X growth. It speaks for itself, isn’t it?

Now, read along to learn about the five latest need-to-know product updates! 

1. Attract Product Buyers through your LinkedIn Page Storefront

Are you looking for ways to help potential buyers decide if your product is right for them? We have good news for you about what’s coming! 

• You will be able to share information about your product’s pricing plans and supported software integrations. 
• Have your existing customers your strongest advocates with the new ‘Featured Customers' module on your Product Page to help Buyers connect with experienced users in their extended network. You can also ask your users to add your product to their skills. 

2. Connect with Buyers, Customers, and Talent through Pages Messaging

There’s another way to have your customers as your greatest advocates. With the recently rolled out Pages Messaging, your Buyers can reach out to you directly by sending a direct message to a dedicated inbox to ensure two-way conversations. Your organization can opt in to ‘Job inquiries’ and even ‘Support’. 

3. Helping B2B marketers jumpstart campaigns with AI-generated Copy Suggestions

What if LinkedIn can help you with your creative process and offer a jumpstart with your ad copies? YES! We like to support you in creating time-saving processes so that you can focus on higher-value work. Aiming for this, we began piloting AI-generated Copy suggestions. It is a tool using OpenAI GPT models to suggest up to 5 headlines and ad copy variations, leveraging data from your Pages and Campaigns. This pilot is limited to North America and will be rolled out to additional languages and regions in the coming months, so stay tuned!

4. Sharing your Brand Story with Thought Leader Ads

90% of buyers will choose a vendor that is already in mind from Day 1. It means that as a B2B marketer, you must invest in branding before a buyer is in the market to get them warm up for their Day 1. With Thought Leader Ads, you can sponsor posts from thought leaders at your company to connect with buyers and build the brand. The results are excellent already! Beta customers reported a 1.7X higher clickthrough rate and 1.6x higher engagement rate than other single-image ads. Thought Leader Ads is now available to managed advertisers and will be rolled out globally in all languages later this year.

5. B2B Buyers and In-stream Video

To scale campaign reach, connect with professional audiences, and create memorable brand experiences, you can add In-stream video ads to long-form video content. The ads will play at the beginning and middle of the video. In-stream Video Ads are generally available, and we look forward to bringing you along on our journey to improve immersive video offerings for B2B.

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