A Champions List in Sales Navigator provides you with a list of past customers associated with closed-won opportunities, who now work at new companies in your book of business. Since they already have used your product or service, they are a great place to start!

Under the Lead Lists tab, you can view Champions Lists, called Past Customers at New Companies, and identify opportunities with potential customer champions.

Here is a Smart Link with more information on Champions List in Sales Navigator- https://www.linkedin.com/smart-links/AQHC5qsd4W-hEQ/0c407715-93a0-4607-80b8-b3c4a67942ff.

Have any of you used the Champions list feature before? If so, let me know how your experience was.