I'm sure many of you know, but LinkedIn Sales Navigator integrates with Outreach.io. This integration has been around for a few years but wanted to highlight it.
LinkedIn is like a GPS, and Outreach is like a car- you need both to get to your final destination. Sales Navigator helps you find the right people to target, and Outreach lets you reach out to them most effectively.
With the Outreach and Sales Navigator Integration, you can complete Sales Navigator activities directly in Outreach, by adding them to a sequence. Sequences are a series of touchpoints over a period of time that sellers use since it takes an average of 8 touches to get a meeting.
A few of the LinkedIn tasks that you can complete in Outreach are:
- View their profile
- Save them to Sales Navigator
- Interact with a post
- Send a connection request
- Send an InMail
Here is an example of a sequence that incorporates all LinkedIn Steps. In the past, there was no way to track or measure LinkedIn activities, but with this integration, you can add them to your Outreach sequence with a few clicks. By selecting the dates you will complete each task, you won’t forget to complete them either.
This sequence is for inspiration; it will be up to you to figure out what works best.
Day 1- View the prospect’s profile on LinkedIn
Day 1- Save prospect in Sales Navigator
Day 6- Send a personalized email
Day 10- Interact with a LinkedIn post
Day 15- Cold Call
Day 20- Send an InMail
Day 25- Send a connection request
Do you use LinkedIn and Outreach together? If so, how? Let me know in the comments section.
Also will add the link to the blog in the comments as well.
