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Hi Community members, 

  

Earlier last week I shared a post on the 4 Efficient Ways to Search in Sales Navigator and on Why You Should Be Creating Your Own Custom Lists. Today, we are going to talk about the types of alerts you will receive from your saved lists and how to use each type of alert as a talking point for a warm outreach to your leads. 

 

Alerts are Actionable Sales Insights 

As sales professionals, you all know the value of actionable insights. This is why Alerts are the first things you see when you log in to Sales Navigator or open the homepage. Sales Navigator will alert you on these sales updates, and new ones you haven’t seen since your last visit will appear highlighted in blue at the top. (See screenshot below) 

 

 

 

You might have noticed that each alert comes with a suggested action item you can take to engage and interact with your leads/customers and accounts. For example: 

  • When a lead engages with posts from your company, this signals that he/she is interested in your company or what your company is sharing on LinkedIn.  
  • When someone at an account views your profile (this is huge!), that means your profile interested them somehow because you could have the answer or information they need.  
  • When a saved account has a profit/headcount growth or an increase in the number of job postings, this is an indicator that the account is growing and may need additional tools and applications to support the business in scale.  

 

Conclusion 

As you see from the three examples above, they are all great opportunities to reach out and connect with your leads or those accounts with a warm, effective InMail. Now that you understand the importance of Alerts in Sales Navigator and checking them regularly – we suggest checking once or twice a day – I would be curious to know which alert you’ve found to be the most useful before engaging with a lead or account. Are there specific alerts you filter on your Sales Navigator feed? 

*Reminder: For a list of alerts you can receive and to know how you can filter them, check out this thread.  

 

I look forward to hearing your thoughts! Thank you and happy selling! 

Eva C.

Thank you @Eva Chen​ for sharing this.

I love to see, if a lead or someone of a saved account watches my profile.

this is the great signal: He/She/It at least thanks about me, they are curious enough.

 

Besides this I love the alerts for my Smart Link notification.

 

These are being the only two active alerts I'm using.

 

I do not think the profit/headcount growth has any kind of impact.

This might only be relevant for a few consulting or HR related topics.

In case of B2B sales of machinery there is no direct correlation.

Generally companies not necessary spending more money in line with growing profits or increased headcounts.

 

Best regards, Dirk

Headcount growth can be interesting also if the solution you sell is a - per seat - pricing model.

Would allow then an AE to chase and dig info

Love to see the discussion here, @Dirk D​ and @Lionel L​! Thank you, both, for sharing your insights and experience. 😊

 

@Dirk D​, the two alerts you mentioned are very powerful and actionable. As you said, it shows that a lead may be interested in your product/service because he/she viewed your profile. Additionally, the Smart Link insights also provide you with real-time analysis of how they're engaging with your content.

 

@Lionel L​, I like how you gave an example of what the 'Headcount growth' alert can mean for a sales professional. That's a great callout and would be opportunistic for those in the farmer role.

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