Hi Community members,
You’ve heard from us that InMails are 3x more likely to be accepted than a cold call and 6x more likely to be accepted than an email. But just like any outreach, without any research or relevancy, your message can also mean nothing to the recipient. Furthermore, what happens when you’re sending an InMail to someone you don’t know? How can you even catch their attention?
This is where today’s post comes in. With this checklist below and after about 15 minutes of your time on each prospect, you’ll find yourself knowing much more about the prospect and you two no longer strangers.
These five steps help you warm yourself up to the prospect, so to speak. Through Sales Navigator features like Alerts on your Homepage, TeamLink*, Account Buyer Interest* as well as the prospect’s LinkedIn profile and activity, you’ll find that a warm outreach is possible — even when you don’t know the prospect. Learning more about the prospect not only helps you find commonalities between the two of you but also allows you to personalize your message, which will hopefully lead to a higher response rate.
*TeamLink and Account Buyer Interest are available to Advanced and Advanced Plus plans.
Expanding on the fourth point of timing above, did you know that prospects who switched roles in the past 90 days are 65% more likely to accept an InMail message compared to those who didn’t? The good news here is that, with the Great Reshuffle, there is a good chance that you will be reaching out to someone who recently moved changed jobs — meaning many new opportunities ahead.
On the flipside of the fifth point on the prospect’s frequency and activity on LinkedIn, did you know that prospects are 87% more likely to accept your InMail message if you have a complete LinkedIn profile? So, before you start researching your prospects on LinkedIn and viewing their LinkedIn profile, make sure that yours is complete, providing value, and also up to date.
Don't hesitate to let me know if you have any questions on the above or if you'd like additional ways to improve your InMail message strategy as well.
Thank you,
Eva C.
