Hi Community members,
Getting the most out of Inmailing involves taking essential steps and leveraging the data to unlock more opportunities. Today, I’d like to share with you this blog post where you can learn about six learnings and essential steps we identified by analyzing every single InMail sent in 2022 so you know what to focus on:
1) Research your potential buyers, visit their profile, and send the InMail within 30 days
It will boost your acceptance rate to 78%. Dedicating your time to understanding your buyers will help you craft a more personalized message and reach them by sharing their values and current focus.
To inspire you to build this into your daily routine, I would like to add that top performer who hit 150% quota do twice as much research.
2) Position yourself as a thought leader
As a first step, ensure your LinkedIn profile is complete to reflect the core values of what you sell. Taking this step alone can be a huge advantage regarding the acceptance rate.
Community Pro tip: If you would like to learn more about optimizing your profile, I recommend to watch this Community Roundtable discussion Optimize Your LinkedIn Profile as a Thought Leader and this Member Insights Series: Optimizing Your LinkedIn Profile as a Sales Professional
3) Build your company brand and follower base
Your followers are 270% more likely to accept your InMail. It means that focusing on building your follower base by building your company brand is an essential step in the process.
4) Reach out to leads who recently changed role
When is the best time to reach out to your potential buyers? Our data shows that the chance to have an InMail response is 50-60% higher in the 90-day timeframe of changing jobs within or outside the organization.
Community Pro tip: When searching for Leads, turn on the “Changed jobs” filter under “Recent Updates” or receive Alerts on your saved lists on the Homepage, filtering for Leads and “Career Leads” alert.
5) Focusing on Leads who are active on LinkedIn
It will also help you to boost your response rate, as members are 45% more likely to accept your InMail if they posted at least once on LinkedIn in the last 90 days.
Community Pro tip:
- You can easily identify these people by leveraging the “Posted on LinkedIn in the last 30 days” filter in Advanced Search.
- See the recent activity of your potential customers in your Alerts on the Homepage and engage with them directly on their posts as a starting point to build the connection.
6) Shift your focus from trying to send your InMail during the week to organizing your activities around finding out the most about your leads to crafting personalized messages.
By following the deep sales approach and focusing your efforts on researching and personalization, reaching out to potential customers with a higher acceptance rate will come naturally to you.
Are these steps inspire you to build your success habits further? I’m curious to learn more about what works for you the most! Please comment below. 🙂
