Let's talk about Buyer Intent - Share your experience and questions

Absolutely, I'd be happy to share my thoughts and experiences with the Buyer Intent feature!

I can provide insights into how businesses might utilize such a feature. Buyer Intent data can be incredibly valuable in shaping sales and marketing strategies. Here's how:

1. Data-Driven Decision-Making: Buyer Intent data provides valuable insights into the behaviors and actions of potential customers. By analyzing this data, businesses can make informed decisions about which leads to prioritize, what messaging to use, and when to reach out.

2. Personalization: Armed with Intent data, sales and marketing teams can tailor their outreach based on the specific interests and needs of potential customers. This personalization increases the likelihood of engagement and conversion.

3. Timely Engagement: Knowing when a potential customer is actively researching or showing interest in your industry or product can help you reach out at the right time, increasing the chances of a positive response.

4. Efficiency: Instead of casting a wide net and reaching out to a large number of leads, Buyer Intent data allows you to focus your efforts on leads that are more likely to convert. This improves the efficiency of your sales and marketing efforts.

Best practices for leveraging Buyer Intent data:

1. Segmentation: Categorize Intent data into different segments based on the level of engagement or interest. This can help you tailor your outreach strategy accordingly.

2. Integration: Integrate Buyer Intent data with your CRM or marketing automation platform. This ensures that the data is seamlessly incorporated into your existing workflows.

3. Content Creation: Use the insights from Intent data to create targeted content that addresses the specific pain points or interests of potential customers.

4. Cross-Functional Collaboration: Share the Intent data with relevant teams, such as sales, marketing, and customer support, to ensure a cohesive and personalized customer experience.

5. Continuous Analysis: Regularly analyze and refine your approach based on the effectiveness of your outreach efforts. Adjust your strategies based on the data to improve results over time.

I can imagine scenarios where businesses have seen improved engagement, conversion rates, and overall revenue growth by effectively utilizing Buyer Intent data.

If you have any specific questions or want to discuss further, feel free to ask! 😊

Thank you for sharing such a thorough answer and list about utilizing Buyer Intent @leadgen_rock! I’m curious to hear if you have any success story using this feature, so please share with us well 😊

I have a huge question. What happened to the buyer intent feature? As of Wednesday, September 18 the feature was gone. There was an actual “filter” on Tuesday, September 17, 2024 (I know because I showed my manager the new feature), then the next day it was gone. I don’t mean the header “buyer intent”. I mean the actual filter that when you slide it to “on” you actually start to see LI profiles of people who (when you added your product or service, e.g. “corporate wellness solutions” ) gave you a list of hundreds of profiles - and they were NOT people who you already knew OR people who clicked on your company profile or your own profile. These were insights that LI had irrespective of those two features (currently still on the site). When I clicked the “question mark” icon about what “buyer intent” was on Tuesday, it said that it was a collaboration of potential buying habits from users who participate in chat groups, etc. which seemed to be valuable. But now, not so valuable as the list has substantially dwindled from that to whoever might have clicked on your profile or company page on LI? Well, that is not as valuable, since there is a higher probably that list could yield ZERO results! 

Why did you take the other buyer intent feature away LI were you in violation of some sort of privacy law or regulation? I wish you would bring that feature back. It’s worth it’s $99/month without a doubt. 

Hi @theresawilkerson, 

I have just followed up with some questions about your issue on this post you had commented on.

Thank you,

Kamille