Struggling with low outreach conversion rates? You're not alone! Most B2B sellers face this challenge. You've crafted the perfect message, sent countless InMails, DMs, emails, and even made dozens of phone calls, yet most leads still aren't biting. But before you assume they're not interested, consider this: they might be busy, confused, or simply forgot to respond.

Following up with people is 50% of the game, and the best way to do it is through several touchpoints across different channels. This is important because you need to have a better recall and visibility in their messy inboxes and feeds.

Here is a sample strategy that has personally worked for me and is simple based on creating more coverage with several touch points.

Once you have your touchpoints and follow-up strategy, focus on your content. The biggest mistake people make is trying to say everything in one single message! This overwhelms your prospects and triggers cold pitch alerts.

Instead, treat your DMs like a conversation. Send a message, wait for a response, then send your new message and repeat. It takes more time, but you'll get people chatting instead of ghosting you.
 

Use this success formula below to enhance your messaging content –

Remember, sales are made through relationships, not through a 5-paragraph cold DM with 🚀 (rocket emojis).

Do you have any tips or hacks around outreach? Share your ideas in the comments below 👇