Struggling to find or speak to the person you need? Here are 6 ways to turn cold calls into warm calls.

Hi Eva,

Do you have any examples of what a best practice approach would look like? Eager to learn from the best!

Hi @Elena G​,

Welcome to the Sales Navigator Community! Watch our Getting Started Videos to help new members navigate the platform and become more advanced members. Check out our List of Resources for how to find top Community resources, share product feedback, and more as well. 😊

I'm so glad to hear you'd like to learn more! To provide you with the best resources, can you share what area in virtual selling or which Sales Navigator feature you're looking for best practices in? You can also share what you're trying to accomplish (i.e. increase InMail response rate, identify the right targets, meet with customers) if that's easier.

To begin with, our List of Resources houses links to our Member Insights Series, FAQ Series, and Member Featured Articles on specific Sales Navigator features or a virtual selling topic. I'd recommend starting there if you're looking for best practices from your peers in general.

Hope this helps and let me know how I can assist you further.

Thank you,

Eva C.

Hi @Elena G​ ,

Welcome to our community. @Eva Chen​ gave you good starting points. With Buyer First strategy, we are not rushing in to make a sale. Rather, we are nurturing a relationship. You want to establish trust.

You are going to start out by creating your prospecting lists and saving appropriate account and individual leads. Use insights to casually engage in posts.

There is good training content on InMail strategies in the learning center as well as in our best practices in the forum.

When you do reach out, via InMail, you want to

• Keep the tone friendly- not a selling call- keep it casual
• Keep it relevant (Think why should they talk to you, what value are you bringing)
• Have a goal in mind i.e. Do you have availability in your calendar to schedule an introductory meeting in the next two weeks?* I would like to learn more about you and your organization. I can share some information about me and my company as well. Perhaps there is an opportunity to align.....
• Keep it brief

*Note that I give a specific window for a meeting request. When you do this, typically, you will get a higher rate of response to book time vs. leaving the opportunity wide open.

Feel free to connect with me www.linkedin.com/in/scottkrobins

We are taking a meeting break for the remaining summer, but please attend our community led monthly meet ups. You will see notices (@Tamika B​ . Please attend LinkedIn led community round tables @Eva Chen​ . Please attend LinkedIn Live training events. I highly recommend any training by @Shaun Burns​ , he is an awesome trainer and you will always take away some gold nuggets.

Most importantly, our community is an awesome place to network. Many of our members will openly connect with other community members. Outside of the community, we collaborate and help each other. The global friendships formed here are well worth your time.

Regards,

Scotty

@Carmen L​ This is the continuation of what we were discussing earlier ;)

No cold calling for months for me but I know the best option to transform a cold call to a warm call is collecting as much datas you can.

For that, I always check our Marketing activities and campaigns, if nothing related to the account I look second connections to the prospect. If nothing... I look who left in the company and in his team and I made up a story where I was in touch with that person at some point and unfortunately he has left - Cheeky but usually you don't end here - 😋