In our previous discussions, we've highlighted 9 key practices -- a compilation of insights, tips and tricks that we observed best sellers do, that can help you and your team develop top-performer habits. By prioritizing accounts with the greatest potential, finding hidden allies to help grow these accounts, and engaging with buyers at the right time, you can significantly enhance your sales strategy.
Over the next few weeks, we'll be sharing a series of posts that dive into each of these practices in detail, featuring real customer success stories, practical applications, and learning moments. Here's a brief overview of the 9 practices we’ll be expanding on:
| 1. Add Your Book of Business on the Sales Navigator Homepage This initial step enables Sales Navigator to deliver tailored recommendations and insights on your leads and accounts. |
| 2. Focus on Top Accounts With countless opportunities available, top sellers concentrate on accounts with the highest potential to convert into closed-won deals. |
| 3. Find the Right Buyers Identifying the right buyer can unlock an account. Top sellers target key contacts who can help close deals efficiently. |
| 4. Find Warm Paths In Instead of cold calling, top sellers prioritize accounts where they have a warm connection—whether it’s a former colleague, a past customer, or a link through your company’s leadership. |
| 5. Stay Up-to-Date Keeping abreast of developments within your accounts is crucial. Missing out on important news can result in lost deals. |
| 6. Sell When Buyers are Ready Top sellers focus their efforts on buyers who are ready to engage, avoiding wasted time on prospects who aren’t currently in the market. |
| 7. Discover Customer Insights By conducting thorough research before meetings, top sellers can spend face-to-face time addressing their buyers' specific needs. |
| 8. Personalize Outreach Crafting tailored messages for each buyer is essential for standing out amidst the noise and spam. |
| 9. Multi-thread Building a network of relationships within each key account helps secure renewals and uncover larger opportunities. |
LinkedIn Sales Navigator is one of the most powerful sales intelligence tools available. By adopting these 9 best practices, you and your team will be better equipped to become more effective sellers and maximize the platform's potential. Stay tuned over the coming weeks for an in-depth exploration of each practice and insights from fellow sales professionals who have successfully implemented them!
