Sumo Logic, a US-based Enterprise Software company, has a game-changer solution for the log management and analytics industry, a next-generation machine data analytics platform that delivers real-time operational and security insights. It is a fast-paced and competitive environment where potential buyers also constantly evolve, and purchased prospect lists are no longer the way to find the right buyers. The outdated information costs time and money. 

Sumo Logic turned to Sales Navigator and achieved accelerated success by closing deals 10 times faster than before.

What are the Sales Navigator features that help them the most? 

Advanced Search – Using the ‘Technologies used’ filter under Account Search helps them to identify the technology that the company uses. By researching the leads on the account, they also learn what technologies the specific people are familiar with. Combined with filters like Industry and Headcount, their research time is cut in half. 

Alerts – Knowing when prospects change jobs, are mentioned in the news, or when target companies merge or launch a new product empowers people to reach out at the right time. 

TeamLink—The biggest way Sales Navigator helps the team is by sharing connections with each other and making warm introductions. 

Cutting research time, being informed about the changes automatically, and having access to the entire team’s connections help Sumo Logic be the first to contact prospects. They also highlight that Sales Navigator has dramatically strengthened the partnership between lead gen reps and account executives. 
 

“Proving time and time again,” she said, “that Sales Navigator is the fastest way to make it to the right people, with the right information, and actually close the deal faster.” - Lindsey Liranzo, Global Director Lead Generation at Sumo Logic

Would you like to learn more about these features and see how you can maximize the power you can access in Sales Navigator? Check these resources to learn how your peers do it:

• How To Make Sales Navigator Work for You - Build and Save Your Own Advanced Search
• How To Best Leverage Advanced Search Filters to Identify Key Prospects
• Engage with Your Buyers through Alerts
• Everything you need to know about TeamLink, TeamLink Groups and TeamLink Extend