The ‘Viewed Your Profile Recently’ is one of the most popular and simplest features that can help you to find your ideal clients who are already interested in your services or products. It sits under Lead Search and by toggle it and leverage additional filters, you can screen people by industry, function, location and more.
 

In this blogpost Sales Insiders share what they do with leads found with this feature and how they pave the way for building business by starting a conversation with someone who could be their next big client. Two of our Community members are also included in this blog. Read along to see what they have to say on how they reach out to the profile viewers. 
 

@Daniel Disney stresses the importance of using this feature and sharing his experience that he sources many deals by looking through his profile views. Once Daniel sees someone who looks like a good fit for his Ideal Client Persona, he reaches out proactively. 

With @brynne.tillman we can dive deeper and be more specific. Brynn divides the profile viewers to 1st degree connections and those who are not in her connection list and sends different messages for them. See below the templates to leverage to your conversation starters:

• Template for 1st connections:
  Thanks for stopping by my profile, it’s been a bit since we last connected. Would be happy to catch up. If you are open, please let me know your preferred way of scheduling, if it happens to be via calendar link, iadd your link], please choose a time that works best for us to talk.
• Template for profile viewers who aren’t yet a connection:
  Thanks for stopping by my profile, I noticed (something notable) and I thought I’d reach out and introduce myself. 

Along with these two advices, others shared a couple of great best practices:

1. These LinkedIn experts all found success reaching out to profile viewers who aligned with their ideal client. There's potential to be uncovered here.
2. Narrow your focus to potential matches. With so many viewers, use the filters to hone in on those most similar to your ideal customer profile.
3. Go easy on the sales pitch. Just because someone viewed you doesn't mean they're ready to buy. Keep any outreach casual and simply offer your help if needed.
4. Save them as a lead in Sales Navigator. Adding profile viewers who fit your ICP is a minimum task, as you'll see if their details change later on presenting opportunities to reconnect down the road.

If you’d like to get tips on how to get more views on your profile, there are two best practices for you:

1. Have a strong, optimized profile. If you need some help with this, I recommend this Community Article to learn how your peers do it.
2. Share relevant, educational content for your audience. Some tips on the topics for inspiration:
   • Post the best advice you’d give to yourself 5 years ago.
   • Post hard-earned lessons you believe your target market will benefit from.
   • Post industry news relevant to your target market, with your own perspective on it.
   • Post any unique insights or data from your company that’s relevant to your target market.
      

@brynne.tillman and @Daniel Disney Thank you for sharing your invaluable insights!