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Hi Community members,

 

Did you know that custom-recorded videos in the sales process lead to better response rates and help shorten the deal cycle?

 



Similarly, video emails outperform text-based emails by a wide margin. These are some of the key findings from a survey conducted by Vidyard, Demand Metric, and Corporate Visions on 600+ individuals in all types of sales roles to understand how video is leveraged throughout the sales process and its impact on the sales team’s results.

 

It does not go unnoticed by the industry that video has gradually become widely used in recent years and will continue to be in the near future. Last year, we shared why videos are so popular today and how sales and marketing can leverage video. And earlier this year, we also shared the Community Member Insights Series on Best Practices for Creating Your Own Videos.

 

In addition to these resources on why you should be adopting video in your sales process if not already and the best practices to do so, I’d also encourage you to check out Vidyard’s State of Virtual Selling Report to learn more about what the sales pros are saying about the pervasiveness, impact, and potential of video-powered virtual selling.

 

Thank you and happy selling,

Eva C.

@Eva Chen​ 

Another amazing document for us to read!

 

Of course, with the launch of video conferencing on Linkedin and the possibility to send video messages, the results would of course increase!

 

on the other ways, i think Video is on the top of the pyramid concerning content being posted by members! My take is that in order to reach these type of content, the professional should go up the ladder from these different Stages and we need to make sure they make the transition.

 

Stage 1: The Member Does Not Post only 3 to 4% of users post content on Linkedin on a monthly basis]

 

Stage 2: Starts Posting already Curated Content oeither by the My Company Page] as Content recommendations or other ways to share content among employees

 

Stage 3: Posts Regularly mixing own content cText + Image; ] and curated content

 

Stage 4: Posts Documents, created polls and articles

 

Stage 5: THE VIDEO!

 

Educate, educate, educate and learn from best practices from members.

Thank you for sharing your thoughts on video and sharing content + knowledge! Glad to hear you see the potential of video. Additionally, with the five stages you listed above, you basically spelled out a simple thought leadership strategy. 😄

 

I also agree that video is the buzz right now; it's everywhere on all the platforms. I'm curious to know how often you post original video content on LinkedIn as well as how often you send a video message to your prospects.

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