In today's challenging landscape, economic uncertainty and evolving buying committees make closing deals tougher. Our new bi-weekly newsletter, Sales Leader Compass, offers fresh insights, practical tips, and innovative ideas tailored for sales leaders. Each issue features thought-provoking articles, LinkedIn insights, Economic Graph data, and valuable perspectives to help you thrive in B2B sales on LinkedIn.
Navigating the Path to Future Ready
The first issue focuses on navigating the path to being Future Ready, using insights from the newly released LinkedIn Sales Leader Compass Report, based on Ipsos research. We explore what it means for sales executives to be “future ready” in an AI-driven landscape, highlighting the need for the right technologies, skills, and best practices to foster meaningful conversations and drive sustainable growth. Yet, only 28% of global sales executives feel confident in their future readiness, reflecting the challenges of adapting to rapid AI advancements.
The top three reasons why sales executives globally don’t feel future ready:
The rapid advancement of AI technologies presents both challenges and opportunities for sales leaders. AI can revolutionize sales by automating tasks, boosting productivity, and freeing up time for relationship building. However, it's not enough to have the right tools; your team must also know how to use them effectively to make a real impact on revenue.
AI Technologies and Potential Data Quality Issues Have Executives Concerned
Many sales executives see AI as an added burden rather than a seamless integration into their roles. With so many AI-powered tools available, it’s challenging for sales leaders to identify which will provide the most significant impact and ROI, leading to a widespread feeling of unpreparedness for the future.
AI and Technology Skill Building is Critical
As sales executives navigate the evolving landscape of B2B sales, they recognize the crucial need to enhance their teams’ AI skills, in addition to strengthening their human skills.
Let tech do all the heavy lifting. Let it do all the research. Let it even write all the emails. But right before you engage with the human, that’s where you have to put that human factor in.”
-John Barrows CEO of JB Sales and LinkedIn Influencer
AI-ifying Best Practices is a Game Changer
By combining the Deep Sales Playbook 10 best practices with AI technologies, sellers can engage buyers more quickly and effectively, enhancing relationships and ensuring they are prepared for every conversation—something over 80% of sellers identify as key to success.
3 Things That You Can Do Today to Get Future Ready
- Simplify and Streamline AI Technology: Simplify your tech stack by choosing AI solutions that are user-friendly and backed by quality data. We believe future-ready selling starts with Sales Navigator.
- Strengthen AI Skills On Your Team: Invest in comprehensive AI training programs for your team so that they can effectively use the AI-technologies you invest in. There are many great and free LinkedIn Learning courses on AI for you and your team to build those skills.
- Review the Deep Sales Playbook: Familiarize yourself with the 3 habits, or 10 best practices, that top performers follow and explore ways AI can help augment or assist each of these.
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