As 2024 ends and we look to 2025, we’ve tapped into insights from LinkedIn and industry experts to explore the future of B2B sales and how you can thrive in the year ahead. In this final 2024 issue of the Sales Leader Compass Newsletter, we’ve gathered diverse perspectives on what’s next for the industry.

Influencer Predictions for B2B Sales in 2025

We asked our influencer community and Sales Leader Compass subscribers about B2B sales in 2025 and received thoughtful responses. Let’s dive into their insights!

Managing This Trifecta Will Determine if You Sink or Swim in 2025

Abbie White, CEO of Sales Redefined, says success in 2025 lies in leveraging AI, adapting to buyers, and exceeding customer expectations—Sales Navigator can help!

GenerativeAI Will Change B2B Sales in Ways We Are Just Starting to Imagine

Hannah Ajikawo, CEO of Revenue Funnel, predicts Generative AI will reshape 2025 with changes to compensation, territories, team structures—and even AI reps!

2025: The Year of Hyper-personalization for Sellers Build More Meaningful Connections

Daniel Disney, Founder of The Daily Sales, predicts hyperpersonalization will define B2B sales in 2025. Using tools like LinkedIn and Sales Navigator, sellers can forge deeper buyer connections. In an AI-driven world, the human touch remains key!

AI Will Empower Women and Underrepresented Minorities to Lead the Sales Revolution

Cherilynn Castleman, Managing Partner at CGI Executive Coaching, highlights that women make up only 25% of global sales leaders. She predicts AI will reduce bias, prioritize results, and enhance relationship-building, driving a more inclusive sales future.

In 2025, Successful Sales People Will Need to Continually Pivot to Meet Buyer Needs

David Fisher, President of Rockstar Consulting, advises agility in 2025 to meet shifting buyer expectations and leverage tech effectively. The days of guesswork are over!

This Will be The Year of Reshaping and Customizing the Customer Journey

Jake Dunlap, CEO of Skaled Consulting, predicts 2025 will focus on tailoring sales to each buyer’s intent and knowledge, personalizing their journey for faster results.

Buyers Have AI Too, so Sellers Need to Show Up Prepared and Bring More Value in Every Interaction

John Barrows, CEO of JB Sales, notes buyers get better answers from AI than sellers. The key? Deeper preparation. As John says, “Make it happen.”

25 Big Ideas That Will Change Our World in 2025

Each year, LinkedIn shares big ideas that will shape how we work, and this year's list is bold and provocative. From the 4-day work week to edible packaging, these ideas are exciting. Here are a few of particular interest to sales leaders:

• #3: Corporate employees as influencers
  By 2025, companies will hire in-house influencers to enhance their online presence with authentic content. Sales leaders, your buyers will look at your profile—and your team’s—before engaging. Showcase your expertise and problem-solving skills to build trust.

• #17: Global growth will focus on supporting workers
  With weak productivity driving global growth declines, economies will focus on improving workplace productivity. AI will be key to transforming this.

• #20: CEOs and boards will embrace practical AI
  In 2025, AI discussions will shift from hype to tangible business results. CEOs and boards will focus on AI’s measurable impact on productivity, decision-making, and efficiency.

Read LinkedIn's 25 Big Ideas for 2025!

LinkedIn and Kerv on Sales and Marketing Collaboration

Here we dig into an insightful interview between Alyssa Merwin, VP of Sales at LinkedIn, and Helen Lancaster, CMO of Kerv, on the importance of sales and marketing collaboration.

Key takeaways:

• Team harmony drives success: Empathy and active engagement are key to alignment.
• Collaboration is vital: Marketers benefit from understanding sales, and sales teams excel by engaging with marketing.
• Adapt to the buyer journey: Companies must evolve to stay competitive.
• Leverage technology: Tools like Sales Navigator help sellers uncover growth opportunities.