Manufacturing simply isn’t the same industry it was before. The way you sell into it can’t be, either. Here are three ways to connect with your customer’s new reality in the Manufacturing Industry.

1. Leverage Insights to Understand Your Industry

When talking with buyers, be aware that different sectors of the manufacturing industry are facing different fiscal circumstances. The LinkedIn Sales Navigator search feature can filter leads by specific verticals and accounts, organizing your outreach to save you time.

2. Find and Target the Right Buyers

Sales Navigator can help you identify your target contacts and what they care about allowing you to create content they’ll want to engage with. Depending on the organization, different job roles can belong to the company’s “buying committee." Three prominent buying committee members in the manufacturing industry include Design Engineers, Procurement Managers, and MRO Managers.

3. Engage with Personalized Outreach

Having a digital presence and positioning yourself as a thought leader can be crucial in making connections. You can do this by posting and sharing updates (such as blogs, personal insights, and relevant industry news), commenting on relevant content, or publishing your own content. This can help you have thoughtful conversations with prospects and customers alike.