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Sales Navigator and LinkedIn offer a wealth of insights into each prospect, from their work history and the content they share to what they’re passionate about. These details can be powerful conversation starters and help build authentic connections.

Let’s learn from each other by sharing your thoughts in response to the question below! 👇

 

🏆 The Competition 

  1. Comment below ‘What key details do you look for about a prospect on LinkedIn/ in Sales Navigator, and how do you use them to tailor your outreach?’ to enter the random raffle to win our newest Club Navigator Community Badge!
  2. Like this post and engage with your peers in the comments.

🏆 The Prize

  • For this month’s competition our winner will win our newest Club Navigator community badge — a special recognition to showcase your expertise within the community!

 

What is a Community Competition and how to enter to win the prize? Open the content below to find more details!

📣 What is a Community Monthly Win Competition? 

Early each month, we invite all Community members to enter the monthly competition by completing a task or ask in a certain timeframe, usually about three-four weeks. At the end of each competition there will be a random draw that determines our winner! It’s worth joining each month to increase your chances to win. Remember that the goal of these Monthly Competitions is to help members discover Community discussions, resources, and features that will improve your virtual selling strategy and activities.

 

📋 What are the rules around this Monthly Win Competition?

  • Participants must be in the Club Navigator Community and over 18 years old. 
  • The entry period runs from now, July 4th, until July 31st 11:59pm PST. For each entry to count, you must submit it within this timeframe.
  • After the entry period, the Community team will do a random draw with the names of qualified participants.
  • The winner will be announced on Aug 1st.
    • If there is only one qualified participant, that participant is automatically named the winner without the need for a draw.
  • For further details on the Monthly Competition, please read the official Community Contest rules here.
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Thanks again everyone! Looking forward to seeing your comments and starting a discussion below. 🤗

Hi ​@Kamille_Community Manager Here’s my approach to researching prospects and tailoring outreach in Sales Navigator:

Key Details I Look For:

  • Recent activity and content shared: If a prospect has posted or engaged with content in the past month, it’s a strong sign they’re active and open to new connections. I reference their posts or comments to open the conversation.
  • Job changes or promotions: I look for prospects who’ve recently changed roles or companies—this is a great trigger for a warm, relevant outreach.
  • Mutual connections and TeamLink paths: I check for shared connections or TeamLink introductions, which help establish trust and boost response rates.
  • Company news and growth signals: I track companies mentioned in the news, recent funding, or leadership changes, as these often signal new initiatives or needs.
  • Function, seniority, and department growth: I filter by role and department size to ensure I’m reaching decision-makers in expanding teams.

How I Use These Details to Tailor Outreach:

  • I start messages by referencing something specific—like a recent post, a job change, or company news—to show I’ve done my homework and make the outreach feel personal.
  • If we have mutual connections, I mention them or ask for an introduction to warm up the conversation.
  • For prospects at companies with recent growth or changes, I highlight how my solution aligns with their current priorities or challenges.
  • I adjust my messaging based on their role—focusing on strategic outcomes for leaders, or practical benefits for end users.

This targeted approach not only increases my response rates but also helps build more authentic, trust-based relationships from the very first touchpoint. Looking forward to learning how others personalize their outreach!

 

Hey ​@Sinchu Raju, love this so much, thanks for sharing! Great to see how you’re using Sales Navigator in such a thoughtful and strategic way. Personalizing outreach based on real insights like activity, job changes, and company news clearly makes a huge difference. Really looking forward to learning how others are approaching this too!

 

-Kamille

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