Now more than ever it's crucial for Revenue Leaders to understand the importance of quality multi-threaded engagement in B2B sales. Here’s why and why now:

1. De-risking opportunities: Did you know? Globally, Director+ level professionals are more likely to transition to new roles in January than any other month. For January 2023, this trend was 49% higher compared to other months (source: LinkedIn.com). This shift in roles means that relying on 1 to 2 contacts is risky in the current environment where B2B sales cycles are already longer.

2. Adapting to Consensus Buying: The macroeconomic climate has transformed B2B sales into a consensus buying decision. According to Gartner, organizations that employ a multi-threaded approach in their sales processes outperform their competitors by a staggering 50%. On average, there are now 11 people involved in Enterprise buying cycle.

The solution – Relationship Map. LinkedIn Sales Solutions’ newest feature is a dynamic and shareable account mapping tool that builds off the foundations of Sales Navigator's powerful relationship intelligence.

What’s Relationship Map? In a time where buying committees are more dynamic than ever, it’s hard enough for sales professionals to stay on top of who to sell to when. And, when you have a whole team working an account, it gets even more complicated to stay on the same page.


Learn more about Relationship Map – and how to get the most out of it – from these resources:

• Community article:  New Features Q4 2023: Relationship Map,
• LinkedIn Sales Blog: Meet Relationship Map: Visualize and Track Any Buying Committee.