The latest edition of Building @ LinkedIn, our Chief Product Officer’s newsletter on LinkedIn, is dedicated to sellers like yourself. In addition to introducing Sales Navigator’s new capabilities in social mapping, integrating buyer activities, and generating leads, Tomer shares insights and trends on how AI is impacting the future of work.

Future of Work: AI at Work

If you haven’t see it, we recently published our first State of AI report. If you don’t have time for the entire report, check out these 5 key takeaways: 

1. The majority of LinkedIn members have experienced a 25% change in their jobs over the past eight years, a pace that is expected to grow to 65%(!) by 2030, driven by AI. 
2. When we look at a specific profession, like teaching, we estimate that 45% of the skills required for that role will be affected by AI - including skills like lesson planning, curriculum development and teacher training. Here are more examples: 

4. Since ChatGPT's introduction, there has been a significant increase in U.S. job postings asking for soft skills that complement AI, like flexibility, professional ethics, and communication, indicating a move towards human-centric AI adoption.
5. The share of global English-language job postings mentioning GPT or ChatGPT increased 21x since November 2022.
6. Almost half of U.S. executives believe that “using generative AI will increase productivity” and 40% think that using generative AI will help unlock more revenue opportunities in the next year.

4 Must-Know Product Updates in Sales Navigator

Since most of you are familiar with our newest features in Sales Navigator, I will keep this section short. However, you can learn more about how you can leverage these features and functions in each corresponding hyperlink below. 

Sales professionals are facing increasing challenges in sales, and we at LinkedIn understand how the world of sales has changed. Here are four latest enhancements in Sales Navigator that enable you to become a more effective seller:

1. Find & engage your prospects with Relationship Explorer
2. Prioritize leads & opportunities using Account Hub
3. Drive higher response rate leveraging Buyer Activities
4. Surface the right people with customized Personas

Bonus: Connect with Your Buyers directly from your LinkedIn Profile

The new Custom Button on Profile is available to all Sales Navigator license holders and Premium business users. Take advantage of this feature to customize a CTA (call-to-action) when visitors view your profile. 

They can sign up for a demo, request a consultation, or simply visit a page on your (company’s) website.

 

I hope you found the latest LinkedIn updates useful. If you’d like more details and would like the next LinkedIn updates as soon as they become, visit and subscribe to Tomer’s official newsletter.