APAC, home to 60% of the global population, is one of the world's fastest-growing economic regions. Rajeev Menon, President of APAC (excluding China) at Marriott International, shared insights that revealed three deep sales lessons B2B sellers can use to boost their revenue and succeed in emerging markets like APAC.
Lesson 1: Think Global, Act Local: Achieve bottom-up innovation with hyperlocalisation.
As Asia continues to evolve you cannot take any country or any market for granted. You really have to adapt your brands, the way you communicate, the way you engage with the customer, and even associates.
- Understand Local Markets: One needs to be very focused on the nuances of these markets, on what the customer expects, and be able to tailor your product in a particular way. Cater and study your consumer with research to help you understand the specifics of their markets.
- Tailor Products to Local Needs: It’s crucial to meet the expectations of your target audience by customizing your approach to understand and address their local needs and preferences.
Lesson 2: Leverage tech for insights to identify and invest in high potential growth spots.
Close to 70% of LinkedIn’s 277 million members in APAC are millenials and Gen Z. Leveraging technology can help you keep ahead as customer preferences change.
- Invest in Future-Ready Technologies: Harness AI and innovative technologies to stay competitive in a rapidly changing market. Stay ahead of the trend!
- Data-Driven Decisions: Leverage data to understand market trends, consumer behavior, and emerging opportunities. Customer feedback and market research can help you can make informed decisions about where to invest and how to develop for customer needs.
Lesson 3: Leverage technology to quickly access valuable insights, allowing more time to deepen relationships.
AI and other technologies should be used to gather insights and information, allowing you to have more time to make interactions with customers more relevant and engaging.
- Customer Engagement: AI can help you access information swiftly, allowing you to spend more time building genuine relationships with customers.
- Personalization: By reducing the time spent on data, employees can focus on creating tailored experiences that cater to individual customer needs, creating a more personalized experience.
You can watch the full video here!
Which lesson did you find most informative? Let us know below!
