Last quarter we shared findings from the global LinkedIn Sales Navigator Impact Study, which reported a 312% ROI over three years and payback period of less than six months. If you need a reminder, the study was conducted to evaluate the return on investment of Sales Navigator, LinkedIn commissioned Forrester Consulting to conduct a Total Economic Impact study in 2023. After looking into the European and North American Spotlights, we’d like to highlight the results for Latin American customers. 

This spotlight is based on interviews with decision-makers from two software companies using Sales Navigator - a head of B2B digital marketing at a telecommunications organization with 42 Sales Navigator users, and an executive director of GTM strategy at a software organization with 59 Sales Navigator users.

Previously, the organizations struggled with

• poor data quality and accuracy – reported 20% email bounce rate and poor conversion rates.
• inefficient prospecting and lack of buyer intent signals due to limited tools with no access to filters like filter and search capabilities.
• inability to integrate CRM data to make strategic adjustments, which resulted in manual work processes.

After implementing Sales Navigator, they leveraged the CRM sync feature to automate and integrate data and eliminated nearly all manual tasks associated with prospecting and engagement. They also accessed accurate intent signals like engagement with LinkedIn posts to identify genuine prospects and focused their efforts to enhancing sales collaboration allowed teams to share knowledge and account information.

The organizations saw multiple positive outcomes as a result of using Sales Navigator, see the highlights below: