LinkedIn is no stranger to innovation, and its latest brand campaign showcases its commitment to redefining the future of sales. With Sales Navigator LinkedIn aims to empower sales professionals with a comprehensive deep sales platform that drives revenue and organizational value and in a rapidly evolving sales landscape there’s nothing more needed than a skills-based, people-centric, and AI-augmented approach to sales.

The core idea behind the new brand campaign is to differentiate Sales Navigator from traditional insights. While static data provides generic insights, Sales Navigator takes it a step further with "foresight." By leveraging real-time data, mapping relationships, and utilizing AI, you are provided with proactive and actionable information that enables you to have the next high-quality conversation and increases revenue.

What are the advantages foresight offers you compared to traditional insights?

• Prioritize the right accounts: With Account Hub powered by data-driven relationship intelligence, you gain the ability to precisely identify who to target. Utilize connection paths, alerts, and recommended leads to prioritize your efforts effectively.

• Track key buyer actions: In today's digital landscape, 81% of B2B buyers are on LinkedIn, discussing their business needs and problems. Alerts allow you to delve deeper into their journey. You can pinpoint where your leads are in the sales funnel and gain insights into the key actions they've taken.

• Discover hidden allies: Relationship Explorer is a valuable tool for identifying the best path to reach top prospects. By leveraging shared experiences and communities you have with your buyers, you can establish meaningful connections and move away from spammy cold outreach.

So, with Sales Navigator's foresight capabilities, you can not only gain insights but also take proactive steps to prioritize accounts, track buyer actions, and discover hidden allies. This comprehensive approach equips you with the tools you need to excel in the dynamic sales landscape, leaving traditional sales tools behind.