Tips From LinkedIn Experts

Top sellers today leverage LinkedIn and Sales Navigator to share valuable insights and perform better than their competitors. However, many salespeople are not utilizing LinkedIn to its full potential. Want to avoid being one of those people? Read on as I break down the four most common mistakes salespeople make on LinkedIn and how to avoid them. 1. Having a barebones, generic, or pitch-heavy LinkedIn profile.Success on LinkedIn starts with a compelling profile. Here are some things to avoid:A barebones profile that only shares your jobs and education.  Deter from generic, third-person descriptions filled with too many buzzwords.  A profile that overpromises or pushes products

Now available to HubSpot users, the integration of CRM Sync between your favorite social selling platform, Sales Navigator, and your CRM will help you keep a clean and spotless data pipeline and earn the trust of your buyers. Here’s how.   In this Buyers First era, earning the trust of your buyers is essential to create a meaningful, long-lasting relationship that can in turn grant you solid deals. Studies time and again show that trustworthiness is a quality that buyers are look

InMails is the great Sales Navigator feature that allows you to send private messages and contact anyone on LinkedIn without needing to be connected. When done well, InMails can get much higher response rates than cold calls or cold emails. They also provide a much better experience for the recipient, who can easily learn about the sender by just clicking on their profile. In this article, we'll explore three guiding principles, and a bonus track at the end, to help you write better InMails and get more responses. Get ready to improve your outreach and make connections that matter!  1. One message does not fit allJust as in everyday interactions, you wouldn't speak to everyone using the same words. Instead, you'd adapt your message to fit each person's unique perspective. While using the same language in your InMails may seem like a quick fix, they often miss the mark in capturing this individuality, potentially leading to missed opportunities for res

Hi Sales Navigator Admins and Program Managers,  As the administrator or Program Manager of your Modern Selling program, part of your role involves driving Sales Navigator adoption, assigning licenses, but also understanding how your teams are leveraging this platform on a daily, weekly and monthly basis.  Our Usage Reporting feature offers you a simple way to track Sales Navigator adoption, activity and effectiveness amongst your teams.  A few important things to bear in mind: You need to have ‘’Administrator’’ permissions to access this dashboardThis reporting includes activity from LinkedIn.com as well as Sales Navigator to ensure all selling activity is reflected in reports. This activity may take place on desktop as well as on mobile, email, or CRM applications.Data is collected for usage reports from the day users com

Hi Community members, Are you a brand-new Sales Navigator user? Or, you’re not new, but you still think there’s more for you to know about this platform? Then, this is the right post for you!  Today, I’m sharing the top 4 main things you should know in order to get started in Sales Navigator! These are the most important steps you need to complete, so that you can fully set up your Sales Navigator license and ensure you’re using it to its full potential.  So, how do you start? Just go through the steps below: Step 1: Start with Activation and Set up The first thing you, and your colleagues, need to do is activate your account. Here’s how you can do it:If you haven’t activated your account yet, first, check your inbox and look for an email with the title ‘’Get started by activating your account’’.  Once you find it, you need to click ‘’Activate your account now

Did you know that a sales person can save 15 minutes per day by not switching tools? It equals 65 hours per year. With the ongoing evolution of the CRM Sync experience with Sales Navigator, there are two new features that will help you and your team to be more efficient by accessing key information right in your CRM. Read along to see how to accelerate further your team’s efficiency, improve the quality data for better decision making and foster team collaboration with ‘Find key people’ and ‘Relationship Map’, without switching back to Sales Navigator.    Find Key People – save time prospecting, cross-selling and upselling byFind the right buyer based on your target personas. Choose which Persona you'd like to leverage to find new buyers.​

Hi Community members, By now, you’ve probably heard of and seen the term “CRM Sync” several times, whether here in the Community or from your Sales Navigator Program Manager (PM) or Admin. Before we begin, it’s important to understand that CRM Sync is not a feature itself. Instead, CRM Sync is the connection between your CRM and LinkedIn Sales Navigator contract that enables information to be sent between the two platforms. After the integration, your team will be able to leverage CRM Sync-powered features that will not only save you time in your daily sales activities but also provide you with accurate and timely data to work with. Today’s post will focus on the CRM Sync-powered features for End-Users like you. Whether you are new to Sales Navigator or whether your organization recently enabled CRM Sync, this will be your one-stop-shop for everything you need to know about CRM Sync!

Traditional sales intelligence tools don’t empower sales teams.Sales leaders have been limited to running the same linear, one-size-fits-all approach to selling because they've only had access to stale, inaccurate, and limited identity data provided by other sales intelligence tools. With only 5% of their customers' purchase time, being ill-equipped results in missed deals.Sales organizations struggle to identify and prioritize the right people and companies.With imprecise focus, they’re forced to spin their wheels and golden opportunities are left hidden in the dark. Now you can save time by quickly acting on the best opportunities with Account Hub’s trifecta of insights - buyer intent , relationship intelligence, and account insights. ​What’s Account Hub in Sal

Introduction to Modern Selling Social media goes far beyond casual and personal socialization. These days, it’s an important and useful tool that can allow business relationships to form in productive and efficient ways. It also makes for more accurate prospecting. Sometimes referred to as the new cold call, Modern Selling allows salespeople to source prospects and connect with them on social media. Modern Selling is about developing relationships to funnel prospects down the sales pipeline and form business connections using networks like Twitter and LinkedIn. Keep in mind that different platforms are suitable for different types of people and behaviors. Social media allows salespeople to refine their contact lists and engage with potential leads that appear to be a good fit right away. Sourcing prospects online rather than the standard cold call provides the unique opportunity to filter and narrow down your prospect list down to those that explicit

In today's competitive sales landscape, the power of a single salesperson has its limitations. To truly excel and close impactful deals, sales professionals need to embrace multithreading. This deep sales tactic involves building multiple relationships within an account, allowing you to navigate complex buying committees and secure larger deals. Below we provide actionable tips on how to implement it effectively.Key Points to Master Multithreading in Sales:Embrace the Changing Buying Landscape:Buying committees are expanding, with an average of 11+ decision-makers involved in the purchasing process. To succeed, you must establish relationships with multiple stakeholders who hold influence, responsibility, or accountability for buying decisions. Multithreading ensu

What if I told you that there is a cohort within companies who could help you break into and grow your presence within the largest accounts on your list? It might sound fiction. Except they are out there and exist, often overlooked in plain sight. We call them 'hidden allies’. Research shows that top performers routinely recognize and collaborate with these allies, leveraging their influence or coaching within the account to seal deals at an impressive rate.  SO, who are hidden allies? The “diamonds in the rough” of the sales world. A hidden ally is someone you don’t yet know. But they have some connection to you or your solution, making them much more likely to take a call with you or champion your latest proposal. Simply Put– They are the elusive gems of the sales world

Did you know that only 18% of sales professionals follow the best practices that make them top performers? These practices can give you an edge over the competition. Moreover, deep sellers, who follow these practices, are almost twice as likely to exceed their sales targets compared to shallow sellers. These statistics are truly remarkable, leaving no doubt that investing time and effort into becoming a deep seller is highly rewarding. What are these activities? How do we know about these habits and where can you learn more?In collaboration with Ipsos, a leading market research firm, we surveyed over 2,000 sellers worldwide to gain insights into their daily routines. Out of the 104 different behaviors we analyzed, we identified ten key practices with a significant impact. These

Deep sales triumphs in today's market! A recent LinkedIn and Ipsos analysis of over 2,000 sellers reveals that deep sellers, those who embrace three key habits of deep sales, are nearly 2x more likely to surpass quota compared to their peers.Deep sellers strategically target prospects, conduct thorough research, and prioritize relationship-building, positioning themselves as sought-after strategic advisors.In contrast, shallow sellers, neglecting these deep sales habits, often resort to generic pitches and are perceived as transactional, leading to a higher likelihood of missing quota. To meet the demand for deep sellers, companies invest in training, utilize AI for enhanced customer insights, and emphasize long-term buyer relationships. These efforts are crucial for success in today's competitive landscape.

In the last weeks, we explored the ways Sales Navigator helps you connect and engage with the right people at the right time when you save your leads and accounts: Save Your Key Prospects - Why Is it Important To Save Leads Early? Save Your Key Companies - Why Is it Important To Save Accounts Early? One of the features that are unlocked when building your account and lead list is Alerts. On your Sales Navigator homepage, you will see all the important changes and activities that can be an excellent indicator for a conversation starter. As acting fast is one of the keys to building your credibility and earning trust, I’

Struggling with low outreach conversion rates? You're not alone! Most B2B sellers face this challenge. You've crafted the perfect message, sent countless InMails, DMs, emails, and even made dozens of phone calls, yet most leads still aren't biting. But before you assume they're not interested, consider this: they might be busy, confused, or simply forgot to respond.Following up with people is 50% of the game, and the best way to do it is through several touchpoints across different channels. This is important because you need to have a better recall and visibility in their messy inboxes and feeds.Here is a sample strategy that has personally worked for me and is simple based on creating more coverage with several touch points.  Once you have your touchpoints and follow-up strategy, focus o

In the fast-paced world of B2B sales, connecting with C-suite executives is a strategic endeavor that demands a fresh approach. While traditional sales tactics have their place, adapting to the evolving landscape of executive decision-making is crucial for sustained success. We asked over 2,000 sellers globally about 104 different behaviours associated with B2B selling, correlated them with outcomes — quota attainment — to identify 10 behaviours that were most correlated to top performers, or the ones that exceeded their quotas.* We then categorised them into three habits — all focused on intelligence gathering and relationship building.  Let's explore some innovative strategies to effectively sell to C-level executives:1.Data-Driven Personalization: 

In the fast-paced world of sales, efficiency isn't just a goal; it's a necessity. With the growing complexity of sales processes and the increasing need for personalized customer interactions, sales professionals require tools that not only streamline their workflow but also provide them with a competitive edge. This is where LinkedIn Sales Navigator, particularly its CRM sync functionality, becomes a game-changer.  Understanding CRM Sync in Sales Navigator  CRM (Customer Relationship Management) sync is a pivotal feature of LinkedIn Sales Navigator that allows for a seamless integration between your CRM system and Sales Navigator. This integration bridges the gap between the wealth of LinkedIn's network information and your own sales data, ensuring that you have all the insights you need at your fingertips, without the need to juggle between platforms.  

We have heard, you and your teams are trying to do more with less. And, we’ve also heard the difference LinkedIn’s sales intelligence has made for our customers. Overall, we see sales teams taking advantage of the sales intelligence within Sales Navigator driving 2.3x larger deals and 72% more revenue. On an individual scale, we hear countless stories of sellers using

Earlier this week we were talking about 5 ways to warm up an InMail. Now that we’ve discussed how you can make your messages less cold and closer to the prospect’s needs, we would like to share with you two scripts that will improve your InMail responses. The “I Know Someone You Know” InMail Script Sales Navigator shows you once you have a shared or even a team link connection that you can leverage to start a conversation with a potential prospect. The following script can help you since 

Hello Community members, Sellers perform searches on Sales Navigator several times a day, even when you’re no longer doing account research or the initial prospecting for your green accounts. However, do you know the multiple ways you can perform smarter and more efficient searches than simply typing in keywords in the search bar? In today’s post, we will explore the four different ways Search (the search bar) can be utilized in Sales Navigator. But before we dive in, let’s take a look at why it is so crucial to set your Sales Preferences if you haven’t yet!   Setting Up and Changing Your Sales PreferencesYour sales preferences are essentially guidelines for Sales Navigator to know how to narrow down search results and pull the most relevant information from

Sales Navigator is constantly evolving to enable sellers to reach their full potential with dynamic insights at each sales cycle stage. While it is a powerful tool, it also requires time to learn its complexity and capabilities. The following nine best practices will help you and your team unlock top-performer habits by prioritizing accounts with the biggest opportunity, finding hidden allies that help unlock and grow your accounts, and identifying and engaging with buyers when they are ready.  Take the following steps and dive into the resources to follow the instructions and maximize your knowledge and time on what brings the best results: Upload Your Book of Business 

The right combination of search filters will help you save time and focus on the right accounts. Below, we collected some of the filters you can focus on to find high-growth accounts and accounts with existing interest. If you are a visual learner, you can also check this Learning Center video.  If you have your target accounts saved, you can add them to your search with one click In Sales Navigator by clicking on ‘Saved accounts’ or ‘Companies in CRM’ under the Workflows filter:If you’d like to build a new Advanced Search, start with these filters:Company headcount Headquarters location  IndustryAnalyzing companie